New Balance CEO Joe Preston on Strategy, Values, and What He Learned From the Trump Controversy

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By Ayesha Javed November 3, 2024 7:00 AM EST (To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here. ) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion-forward people didn’t want to be seen in. Often associated with Steve Jobs and famously mocked by Ryan Gosling’s character in the 2011 movie Crazy, Stupid, Love , the brand’s turnaround to become a firm sneakerhead favorite was no easy feat.  Joe Preston, who took the