Ideas By David Bach , Heather Cairns-Lee and Natalia Olynec November 16, 2024 7:00 AM EST David Bach is President of IMD and Nestlé Professor of Strategy and Political Economy. He supports leaders and organizations to navigate the myriad challenges facing business today and leads IMD’s global impact through learning innovation, program excellence, and applied thought leadership. Heather Cairns-Lee is Affiliate Professor of Leadership and Communication at IMD. She works to develop reflective and