The biggest sporting event in world history might have a less-flattering title soon: the most expensive sporting event in world history. The World Cup, which kicks off June 11 in Mexico City, has become a carnival for the rich so expensive it resembles a monthlong Met Gala. Just last Thursday, FIFA rolled out a $32,970 seat for the July 19 final at MetLife Stadium, triple the cost of its most expensive ticket before then. Even in the group stage, tickets are priced in the hundreds of dollars.