'King of Cashmere' CEO on outperforming the luxury slowdown: Don't be greedy

Federaţia Rusă

COPENHAGEN, Denmark – On the day of its IPO in 2012, Brunello Cucinelli issued an uncommon ultimatum to investors: if they wanted short-term profits achieved by harming the environment or damaging people, they should not invest. In stark contrast to an industry filled with flatlining sales, the Italian luxury house known as "the King of Cashmere" is now bucking the trend, reporting a 14% revenue growth in the first three months of the year. Meanwhile, other major luxury houses like Gucci and

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