McDonald's CEO predicted peak drink innovation. I regret to inform you: He was right.

Federaţia Rusă

Let's give McDonald's CEO Chris Kempczinski some credit — and maybe some absolution for his tiny bite of the Big Arch . One thing he got absolutely right was a prediction he made for this year: " You're going to see a lot of beverage innovation ." Chris, my friend, you may bite a burger in a way that insults my humanity, but I must commend you on your soothsaying. We are absolutely living in the most interesting times for beverages — and I love it. To immerse myself in the sugary, iced world of

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