Every January, when the World Economic Forum comes to town, Davos’ promenade stops being a quaint ski-town main street and becomes a corporate pantheon. The world’s biggest companies take over the storefronts with glossy displays—signals to investors, policymakers, and one another about what matters most. Six years ago, the promenade was a catwalk for ESG and climate. This year AI was everywhere—seemingly at climate’s expense. But beyond the glossy displays, another conversation was taking hold