PM will also cite Iran war as reason to stick with Labour, as party adopts new slogan: ‘Pride in Britain’ PM will also cite Iran war as reason to stick with Labour, as party adopts new slogan: ‘Pride in Britain’ Keir Starmer will say that a vote for Reform UK will put at risk progress Labour is making on the cost of living, arguing that Britain’s values are being tested in a volatile world. Launching the party’s local elections campaign with a new slogan: “Pride in Britain”, Starmer will urge