India is a country of extremes when it comes to app usage. The country continues to top global app downloads, but doesn’t feature in the top 20 markets in terms of consumer spending, according to a new report by market intelligence firm Sensor Tower . India was one of the only markets in the top 10 to see downloads grow year-on-year in 2025, besides Pakistan, the report found. After downloads declined in 2024 to 24.6 billion from 2023’s 25.9 billion, India bounced back in 2025 with 25.5 billion