NEW YORK : The basketball business in Europe is far from living up to its potential, NBA Deputy Commissioner Mark Tatum told Reuters, as the league explores launching a new operation in the continent to take advantage of the sport's skyrocketing popularity. Commissioner Adam Silver said last month that it was looking into launching NBA Europe with world basketball body FIBA as its partner, with the initial plan to have a 16-team league. The league is intended to harness the explosive popularity