ISTANBUL T-shirts, sneakers and pants were the most purchased items online in the first half of 2025, according to data from leading e-commerce platform Trendyol. Regional trends added nuance to the data. Dresses were especially popular in the Marmara and Aegean regions, phone cases topped the list in Central and Eastern Anatolia, socks were favored in the Black Sea region and perfumes saw high demand in the Mediterranean and Southeastern Anatolia. Istanbul led in purchases, followed by Ankara,