Why A French Chef With 21 Michelin Stars Is Betting On The Middle East | Big Business

Orientul Mijlociu

French culinary legend Alain Ducasse has opened two restaurants in Doha and one of them, IDAM, just earned Qatar’s first Michelin star. We take a look at how he's bringing fine dining to the desert. CHAPTERS: 0:00 - Introduction 01:10 - Alain Ducasse’s Vision for Idam 02:58 - History of the Michelin Guide 05:10 - The Rise of Food Influencers 05:35 - Rising Costs in the Restaurant Industry 06:20 - Inside Jiwan, A Michelin Bib Gourmand Awardee 07:53 - Challenges of Bringing Fine Dining to the