Advertisers’ Wish List for Upfront? Sports, Streaming, Spectacle (and Not Much Else)
Statele Unite
TV advertisers expect to hear a lot of big asks this year, but not so many small requests. When NBCUniversal opens the media industry’s annual “Upfront Week” Monday, it is likely to do so with talk of the 100 th anniversary of the NBC broadcast network and three different types of sports to offer on Sundays. And while the media company known for such series as “Law & Order” and “Saturday Night Live” will almost certainly nod to new programming, Madison Avenue wants NBC and its media rivals to
din zilele anterioare