Dollar General, one of the largest discount retail chains in the United States with over 20,000 stores, is seeing a concerning shift in customer behavior amidst persistent economic pressure. Knewz.com has learned that although the company reported a modest 2.4% year-over-year increase in same-store sales in its first-quarter earnings report for 2025, deeper analysis revealed stagnation in store traffic and rising strain among its low-income shopper base. Core Customers Under Financial Pressure