Hollywood has an IP problem: Box office sales are banking on franchise hits that keep falling flat
Statele Unite
Moviegoers will find a wealth of familiar franchises on the big screen this year. It may not be enough to save the box office. New entrants from popular film series dominate the movie slate in the next 12 months. The 2026 schedule features releases from Star Wars, Marvel, DC Comics, Toy Story, Super Mario Bros., Hunger Games, Scream, Scary Movie, Minions, Dune and Jumanji. Intellectual property like these established franchises has long been an important part of Hollywood, but they are
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