Westminster insiders try to get to the bottom of Starmer’s awful unpopularity and frequent blunders – but fail to consider less palatable possibilities Westminster insiders try to get to the bottom of Starmer’s awful unpopularity and frequent blunders – but fail to consider less palatable possibilities W hy is Keir Starmer so unpopular? The basic question is easily answered by political broadcaster Lewis Goodall in his investigation of our prime minister’s historically awful approval ratings.