Marlboro maker accused of ‘exploiting’ young people with new global ad campaign

Statele Unite

Philip Morris claimed it wanted to end cigarette sales, but experts and campaigners say new promotions seem designed to attract younger consumers Philip Morris claimed it wanted to end cigarette sales, but experts and campaigners say new promotions seem designed to attract younger consumers Anti-tobacco campaigners have condemned a global advertising campaign for Marlboro by Philip Morris International (PMI), saying the company is being duplicitous in claiming it wants to end cigarette sales.

Tag-uri: Advertising

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