‘All activism is incentivized activism,’ the veteran publicist has claimed Political protests in the US are rarely acts of pure conviction, according to Adam Swart, CEO of a prominent publicity firm that supplies paid demonstrators for political and corporate events. Swart, who founded Crowds on Demand in 2012, revealed what was described as the “dirty secrets” of his profession in an interview with Fox News on Tuesday. His company recruits and manages individuals who appear at rallies,