A Nobel laureate, an OpenAI cofounder, and the architect of modern AI announced they're joining new AI labs. It reads like the opening of a niche joke for techies. It's actually a sign the AI talent wars have entered their celebrity era, as labs compete not just for top talent but for superstar names in the quest for AI supremacy. On Wednesday, Noam Shazeer, a vice president of engineering working on Gemini, said he is leaving Google to join OpenAI . Shazeer is a co-inventor of the Transformers