In This Story AAPL TSM Tariffs are about to hit Apple ( AAPL ) — and hard. As Big Tech and other firms continue to grapple with the Trump administration’s shifting tariff policies, Apple CEO Tim Cook said during the company’s latest earnings call that tariffs could cost it $900 million this quarter. Suggested Reading Americans are getting their first glimpse of life with tariffs Goldman Sachs quietly erased the word 'Black' from its biggest diversity program China might be ready to make a deal