Despite local pullback from premium brands, cult fragrance maker Perfumer H has big plans for the region. First up, a Shanghai mega-store, slated to open early next year. Perfumer H is a luxury, niche British fragrance brand with a presence throughout Asia in countries such as Japan and Taiwan. Western premium brands have been struggling to grow in China, where consumers are increasingly value-hunting and favour domestic brands. By investing in a bricks and mortar store space with areas