China’s eateries slash prices by up to half to woo diners hungry for value, but at what cost?
Taiwan
From hotpot to coffee, F&B brands have been slashing prices to attract increasingly budget-conscious diners in a competitive market. Analysts have questioned if such moves are sustainable, and whether they come with a catch. Four-hour-long queues are par for the course on weekends at a particular hotpot restaurant in Guangzhou, widely regarded as China’s food capital. But customers such as Sammy Chen aren’t losing their appetites over the long wait times. The 22-year-old student averages at
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