Exec of laptop maker says Apple's budget MacBook Neo is a 'shock to the entire market'

Taiwan

Apple is entering unfamiliar territory with a $599 MacBook, and competitors are noticing. The tech giant is known for high price tags on pretty much all of its gadgets, but every once and while it offers an affordable option for those who want a lower price point. Such is the case with the new MacBook Neo it revealed in March. Starting at $599, the MacBook Neo sells for $500 less than an entry-level MacBook Air. It costs less than an iPhone 17, and it runs on an A18 Pro chip. The drop is making

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