After the blind box craze, Labubu mania, and Ne Zha toy line’s sellout success, Pop Mart unboxes its global growth strategy with CNA. SINGAPORE: It once aspired to be China’s answer to Disney but after a year of explosive growth across Asia, Pop Mart - the company behind the Labubu craze and sell-out Ne Zha 2 movie toy line - now aims to establish itself as a global powerhouse, with overseas business projected to surpass 50 per cent of total revenue in 2025. Speaking to CNA in an exclusive