Imax is undergoing a quiet but consequential strategic shift in Asia – and the numbers are beginning to make it unmistakable. The premium exhibition giant delivered a record $1.28 billion in global box office in 2025, a 40% year-on-year surge, with the Asia-Pacific region alone accounting for roughly half of that total, up nearly 80% year on year. China contributed $407 million to that tally – its best-ever Imax performance, eclipsing the previous record set in 2019 by 5% – while Asia ex-China