In 2023, Steven Bartlett partnered with podcast industry vets Georgie Holt and Christiana Brenton to launch a studio called FlightStory. Today, they produce five podcasts (including Diary Of A CEO) and are building commercial franchises around each host—spanning book deals, speaking engagements, investment opportunities, and products. Read the full story on Forbes: https://www.forbes.com/sites/alexyork/2025/04/19/why-the-diary-of-a-ceo-founder-turned-down-a-100m-deal-to-build-a-podcast-empire/