This article was first featured in Business Review’s special editorial project Women Redefining Business 2025 (print edition) , celebrating the remarkable journeys of the most innovative and successful female business leaders in Romania. Imola Zoltan, CEO of The M Works I started out back in 1998, fresh out of Babes-Bolyai University, as a young PR executive eager to learn the ropes. In 2004, I co-founded McCann PR, and four years later we teamed up with Weber Shandwick, one of the biggest and