I am intrigued by the word “voluntary” in VSME – Voluntary Sustainability Reporting Standard for Small and Medium-sized Enterprises – because it sounds familiar, but it doesn’t apply as it does in real life. Usually, something “voluntary” means you do it only if you want to. In this case… not quite. By Andreea Nicolae, Co-Founder & Managing Partner at PIVOT-C Less than a month apart, the European Commission sent two signals that indicate an important direction, especially for SMEs that want to