What began as an exciting gen Z food trend has become ubiquitous. Is the bubble about to burst under the weight of ‘fake’ honey and cheap, mass-produced knock-offs? What began as an exciting gen Z food trend has become ubiquitous. Is the bubble about to burst under the weight of ‘fake’ honey and cheap, mass-produced knock-offs? W hen hot honey started popping up on restaurant menus about five years ago – drizzled over pizza perhaps, or used as a glaze for meat or halloumi – it seemed novel;