The European Union doesn’t have much to brag about these days. Its own officials admit its penchant for red tape looks more like a burden than a benefit. Yet if the old label of “regulatory superpower” is out, the moniker of “lifestyle superpower” is definitely in. “Europe has created a lifestyle...It’s a superpower with the highest living and social standards in the world,” EU Commissioner for International Partnerships Jozef Sikela said in July.