Almost two thirds of EU companies with at least 10 employees used at least one social media platform in 2025, with Romania among the member states reporting the lowest levels of adoption, according to Eurostat data. Across the EU, 63.57% of enterprises used social media in 2025, up from 61.1% in 2023. Social media use was highest in Finland, where 87.59% of companies reported using at least one platform. Malta, Denmark, the Netherlands, Sweden, and Belgium also recorded shares above 80%. At the