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Beyond Binge Watching: Ads, Sports, and Telecoms Are Steering Streaming Back to Cable’s Playbook

Iulian Moșneagu

On this page The Age of Ad-Free Streaming Is Fading Fast The Lure of Ad-Supported Streaming Gains Momentum Saturation and Stagnation in a Universal Market Discover What Global Streaming Platforms Pay to License Films and Shows Live Sports: The Undisputed Leader of Subscriber Acquisition The Role of Telecom Giants as Streaming Gatekeepers FilmTake Away: Brand Ecosystems Bolster Retention With 96% of U.S. households already subscribed to at least one streaming service, the battle for new

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