British platform is backed by billionaire Len Blavatnik and run by Shay Segev, former chef executive of gambling giant Entain British platform is backed by billionaire Len Blavatnik and run by Shay Segev, former chef executive of gambling giant Entain Australians watch more sport than any other country in the world, which makes this deal an incredibly exciting opportunity for DAZN to enter a key market, marking another step in our long-term strategy to become the global home of sport.