By challenging the conventional wisdom that bigger is always better, we can create space for a healthier, happier economy. It’s conventional wisdom in business that bigger is better, and that being able to scale is an essential element of a company’s success. But there is a flaw at the heart of the concept of scaling, though it can be hard to articulate. Many of our ideas about scaling rest on foundational economic ideas eloquently espoused by Adam Smith in The Wealth of Nations . The canonical