Cambridge study calls for tighter regulation of talking AI toys for children

Lucian Nemoiu

University of Cambridge Mar 13 2026 AI-powered toys that "talk" with young children should be more tightly regulated and carry new safety kitemarks, according to a report that warns they are not always developed with children's psychological safety in mind. The recommendation appears in the initial report from AI in the Early Years : a University of Cambridge project and the first systematic study of how Generative AI (GenAI) toys capable of human-like conversation may influence development in