ARK Invest Venture Fund has made its first-ever lead investment in an early-stage startup called Lucra, firm founder Cathie Woods told TechCrunch. “We feel pretty excited about it,” Woods (pictured above) said in the recent interview regarding the investment in the startup. Lucra developed a software platform that reimagines corporate loyalty programs into interactive, eSports-like events such as tournaments where customers can play each other, even betting or winning cash or company giveaways.