LONDON : A Saudi Arabia-backed sports fund is considering investing in a new body that World Athletics may potentially set up to manage the sport's commercial rights, two people with knowledge of the matter said. The sport's governing body has been considering establishing a new company to manage rights and bring in cash from a new investor, the people said. It has held talks with SURJ Sports Investments, a unit of Saudi Arabia's Public Investment Fund (PIF), about potentially buying a stake in