“Hooters makes you happy” was a lyric to a jingle from a series of 1990s television commercials about the Florida-founded restaurant chain . It’s one of the memorable catchphrases shared by once-loyal Hooters patrons during an era when the brand was appealing to single men and families alike. Now, amid bankruptcy proceedings , the founding group — along with another franchisee — announced a plan earlier this year to reclaim control of the brand, which Hooters Inc. CEO Neil Kiefer told Fox News