Pro Available to WrapPRO members “Everything we do around content, discovery and personalization is AI-driven and that’s the core of our service,” the streamer’s product VP Adam Gray tells TheWrap Prime Video is using AI to pinpoint movies and shows that have similar plot points and character arcs to your favorite picks, making suggested content more relevant to your specific tastes (Photo courtesy of Prime Video) As Amazon looks to capitalize on the rapid evolution of artificial intelligence,