Inauguration in Geneva of the exhibition ‘The Challenge’ promoted by Italy
Lucian Nemoiu
The exhibition “The Challenge. The Innovation of Italian Design in Sports,” promoted by the Permanent Mission to the United Nations as part of Italy’s sports diplomacy, has arrived in Geneva. Inaugurated on April 20 in the presence of Daren Tang, Director General of WIPO (the World Intellectual Property Organization), the exhibition showcases Italy’s great creative capacity in sports design, explains a press release from the Mission. Sportswear and accessories that have launched true
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