NBA’s China comeback: After a six-year timeout, the league looks to rebound
Lucian Nemoiu
After a six-year hiatus following the 2019 backlash, the NBA returns to China. Industry observers say the league and its partners are recalibrating their approach to rebuild trust and navigate political sensitivities. SHANGHAI: For Chinese basketball fans, the long wait is finally over. The NBA returns to China after a six-year hiatus - staging two pre-season matches in Macau between the Brooklyn Nets, which is also owned by Alibaba chairman Joseph Tsai, and the Phoenix Suns. The Venetian
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