A new study by JTN, conducted among 1,860 Bulgarians , explores the factors shaping Bulgarian identity, national pride , and views on the country’s future. This research, carried out from February 10-27, 2025, aimed to draw comparisons with a previous survey from 2023, examining how Bulgarians view their nation’s past and present, as well as their aspirations for its future. The study reveals that the majority of Bulgarians take great pride in their history, language , and culture. A strong