Soft power, hard cash: How the UK secretly buys influencers
Lucian Nemoiu
The British Foreign Office is at it again: ‘strengthening democracy’ and ‘fighting misinformation’ by paying YouTube personalities There is something profoundly grotesque about a government that funds “freedom campaigns” through secret payments to social media stars, complete with non-disclosure agreements forbidding them to reveal who’s really pulling the strings. Yet that’s precisely what Britain’s Foreign Office has been caught doing. A recent investigation by Declassified UK revealed that
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