Big 12 strikes a private equity deal in hopes of growing revenue, AP source says
Sport
DALLAS (AP) — The Big 12 has approved a five-year agreement with RedBird Capital Partners, becoming the first conference in major college sports to strike a league-wide, private equity deal, multiple people with knowledge of the deal told The Associated Press on Thursday. The people spoke to the AP on condition of anonymity because neither side announced the strategic partnership. Front Office Sports and Yahoo Sports first reported it, and RedBird Capital posted both stories on its website. The
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