Fifa’s embrace of dynamic pricing and resale markets has led to sky-high costs and a speculative free-for-all, betraying the spirit of the beautiful game Fifa’s embrace of dynamic pricing and resale markets has led to sky-high costs and a speculative free-for-all, betraying the spirit of the beautiful game I n What Money Can’t Buy, his 2012 critique of a world where everything is for sale, Michael Sandel laments what he calls “the skyboxification of American life”. Price gouging and