X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or its products. The initial test, spotted by an X user in Europe, displayed a suggestion to “Get Starlink” beneath a post from a user that said Starlink’s satellite service works great in Portugal. The link, when clicked, directed users to Starlink’s website. X head of product Nikita Bier confirmed the test, responding , “Trying to make an ad product that isn’t an ad.” The Starlink