The Trump Whisperer: Inside One CEO's Fight To Reschedule Marijuana

Lucian Nemoiu

Kim Rivers, CEO of Florida-based Trulieve, was instrumental in getting the president to issue an executive order to reschedule marijuana. Now she is trying to build her $1.2 billion company into the Starbucks of weed. For the last two years, Rivers, along with Boston financier Howard Kessler, and other business leaders and advocates led a lobbying campaign to persuade President Trump—a man who has famously never smoked or had a drink—to reclassify marijuana from a Schedule I substance, the same