As part of their diversification and job-creation efforts, MENA states are turning themselves into a new global hub of professional sports. Drop your guard for an instant, and you’ll get clobbered by a barrage of sporting investments in the Middle East and North Africa (MENA). The sports market for the region is primed for a 16.5% compound annual growth rate (CAGR) from 2023 to 2030, according to consultancy Grand View Research. Qatar’s sports market alone is projected to hit $3.7 billion this