Amazon’s new Madden doc is a startup story — and a cautionary tale Amazon’s new Madden doc is a startup story — and a cautionary tale
Mădălin Mihai
A small, ragtag group of coders with a big idea builds something special. It’s a smash hit, bigger than their wild expectations. Competitors emerge, and the team suddenly has to scramble to keep up. But with a little hard work (and a lot of biz dev), they manage to reassert and maintain their dominance. Then, years go by, the product doesn’t seem to get any better , and you start to wonder if maybe a little competition was a good thing after all. You can tell this story up and down Silicon
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