Amazon satellite network gets a rebrand — and drops its affordability pitch
Mădălin Mihai
Amazon’s budding satellite internet program is no longer called Project Kuiper. It is now known simply as “Leo.” The name change comes as the company appears to be shifting its focus from “unserved or underserved” communities to securing larger commercial contracts. The satellite network has been in the works since 2019 and, as Amazon tells it, the name Project Kuiper was only ever supposed to be temporary. Leo is a nod to the network’s location in what’s known as low-Earth orbit, commonly
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