For most Amazon sellers, Prime Day is the biggest sales event of the year. It’s fast, high-pressure, and hugely competitive. And while some businesses see record-breaking numbers, others come away disappointed, even when their products are solid and their pricing is on the mark. The difference? Strategy. Without a specific approach tailored to Prime Day’s unique environment, your business risks being buried in the competition. But with the right prep – and a bit of clever timing – you can turn